Bonnie Alfriend has been involved in the home building industry since 1967, and has served as Vice President of Lansing Development, Inc., a building company specializing in multi family and single-family homes. She acquired the company and served as owner president before becoming Director of Marketing and Sales for New Homes and Condominiums, managing over two billion dollars in total sales. She holds the CRB and MIRM national marketing designations, is a licensed real estate broker, a certified IRM and CSP instructor for the National Association of Home Builders. She is Past President of NAHB’s Institute of Residential Marketing and presently serves on the Board of Directors for NSMC.

She is a well-known and much sought after national and international speaker, coach, trainer, author, and educator, Bonnie is a featured speaker at NAHB and Home Builders Associations throughout North America. Her timely solutions to challenges in the housing market continue to increase profits and market share for her builder clients.

Bonnie is the author of two best selling books, Secrets of the Superstars: Excellence in Selling New Homes and New Home Sales Management: How to Build and Lead a Winning Team. She received the prestigious NAHB/NSMC Trina Ripley Excellence in Education Award in 1999. Bonnie was honored in 2007 as an inaugural inductee into the College of Fellows for NAHB. She received the coveted William “Bill” Molster Award at Nationals for advancing the sales and marketing for builders across America.

 

AWARDS

THE 2010 MASTER IN RESIDENTIAL MARKETING (MIRM) OF THE YEAR

California Consultant Named NAHB’s MIRM of the Year

WASHINGTON, Jan. 28 – The National Association of Home Builders’ (NAHB) Institute of Residential Marketing (IRM) named Bonnie Alfriend, IRM Fellow, MIRM, CMP, the 2010 Master in Residential Marketing (MIRM) of the Year. The award was presented to Alfriend, president of consulting firm Alfriend Sales and Marketing Solutions in Pebble Beach, Calif., at the Designation Achievement Reception held during the International Builders’ Show in Orlando, Fla., on Jan. 11.

Alfriend is a member of the Building Industry Association of the Bay Area in San Ramon, Calif.

“Bonnie has been a true guiding light for new MIRMs in navigating their education,” said Ross Robbins, 2010 IRM Chair. “She is always promoting the designation to new members, her local association and the building industry. Her leadership and dedication have opened doors for both new and established MIRMs to get the most out of their designations.”

Alfriend has worked in the home building industry for more than 40 years. She is a past Chair of the Institute of Residential Marketing, is a certified instructor for all IRM designations (co-authoring many of the courses) and is one of the prestigious IRM Fellows. She is a member of the NSMC Board of Trustees and a facilitator for the MIRM-AidTM program, which helps MIRM candidates complete their required case studies.

"I have been a supporter and pursuer of educational opportunities in the building industry over several decades both in good times and challenging times,” said Alfriend. “The one thing that doesn't change is how critical designations are in succeeding in this business. I firmly believe that knowledge is the key that separates winners from losers. I am passionate about helping MIRM candidates pursue their dream of becoming a Master in Residential Marketing. With each designee, our entire industry improves."

Each year, the IRM Board of Governors selects one of its MIRMs who has gone above and beyond to exemplify the designation. The board considered candidates based on their mentoring activities with those considering or new to the designation, as well as their promotion of the designation within the industry and to consumers.

For more information about the MIRM designation, please visit www.nahb.org/mirminfo.

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ABOUT NSMC: The National Sales and Marketing Council has been promoting professionalism in sales and marketing in the home building industry for 40 years. To help builders sell homes more effectively, the council provides onsite sales and marketing training; offers awards, recognition, and designation programs; and provides sales and marketing support to NAHB members, committees, and councils. The council serves more than 11,000 NSMC members and supports more than 100 local sales and marketing councils across the United States. For more information, visit www.nahb.org/nsmc.

ABOUT NAHB: The National Association of Home Builders is a Washington-based trade association representing more than 160,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country.